
- Coverage (the areas where bus is provided);
- Frequency (how often buses provide service);
- Comfort and safety (how the transit experience feels);
- Span of service (the hours that bus service is provided);
- Low cost (how much fares should be);
- Service type (local, commuter, and high capacity).


Local. Local service provides all-day connections with stops that are close to a rider’s starting point and destination, limiting the distance that riders must walk while providing a consistent level of service throughout the day. Commute. Commute service emphasizes peak-period travel, with limited stops that require longer distance to access, but with faster travel times and more frequent service during the traditional commute hours. High-capacity. High-capacity service has limited stops, but more frequent service all day to allow for more spontaneous travel. This type of service focuses primarily on higher density areas of the city to provide more frequent and faster service between high concentrations of housing and employment centers.

- Alternative mobility options (i.e., looking at possible partnerships with emerging mobility technologies, such as bikeshare, carshare, and taxis);
- Autonomous technology (i.e., how driverless and automatic vehicle technology may be used in transit);
- Battery technology (i.e., considering how battery buses may be adopted into the fleet in the future); and
- Access-to-transit (i.e., considering last-mile strategies and investing in pedestrian and bicycle infrastructure).
